As a California-based research and consulting company, we add value to your business, customers, products, and services by providing professional user experience (UX) research, market research, user-centered design, product management, and consulting services for digital and physical products

✒ Provide professional user experience research, user-centered design, product management, and consulting services

✒ Help you make informed decisions about your new ideas and turn them into a successful product or service in a competitive market

✒ Conduct extensive market research & competitive product analyses to evaluate your competitors' products to find out their strengths, weaknesses, and current market position

 ✒ Identify, measure, and develop key performance indicators (KPIs) to evaluate and improve the success of your organization, products, services, or processes

✒ Identify the end users of your products or services and understand their pain points, needs, expectations, and feedback as well as their effective experience when interacting with your brand, product, or service

 ✒ Identify opportunities to improve and innovate your products and services based on user needs and expectations and in alignment with company objectives and goals

✒ Evaluate your products, services, and processes from the perspective of their users and identify existing problems

✒ Provide innovative and practical solutions to address problems and meet user expectations for product success and developing your competitive advantages

✒ Gain insight into how to increase the user-friendliness of your products or services and increase their usefulness, usability, and desirability from the users' perspective

✒ Identify and increase the success rate, satisfaction ranking, and conversion rate of your products

✒ Identify and reduce error rate, bounce rate, and time to completion when users interact with your products

✒ Apply the most innovative and practical product management practices to effectively implement and manage the product development lifecycle for your products and services, from idea to product launch and beyond

✒ Assist you in recruiting the most suitable population, collecting data, analyzing the data, and transforming your research into a format appropriate for publication, whether you are preparing a dissertation or a journal article