For New Ideas for Products or Services
WHAT WE DO
Strategic & Fundamental Research
Discovery research
✒ Explore and understand the broader context in which a product or service exists. It aims to gather comprehensive knowledge about the target market, competitors, industry trends, and user behaviors
✒ Discover the end users of products or services and their expectations, needs, and pain points (i.e., the user or product persona(s))
Market Research & Competitive Product Analyses
✒ Evaluate competitors' products to discover any existing product problems in the market (i.e., problem statement)
✒ Find out the strengths, weaknesses, and current market position of competitors' products
✒ Create user or customer journey map(s) based on the user persona and problem statement
Design Research
✒ Come up with multiple product ideas to solve identified problems for user personas (Brainstorming Stage)
✒ Determine how the product should be built for each idea including all steps, resources, and product design tools needed to turn each idea into a prototype and reality
✒ Finalize an idea that is worth pursuing using various methods of screening ideas
UX Design
UX design should be carried out after extensive UX research to make any product more valuable
Using the insights and solutions provided by UX researchers to improve and innovate your products, services, and processes we:
✒ Visualize the final product and make it more understandable by creating user flows, wireframes, 2D and 3D models, prototypes, information architecture, and mockups
✒ Evaluate the prototype in a focus group and verified whether it meets the needs of the users identified in the user persona and user journey map
✒ Evaluate the user-friendliness of the product or service based on the feedback of early users and their experiences in interacting with it. Focus group feedback is also valuable for the marketing team to understand what these early users found most useful about the product
Post-Launch Research
UX Research
After the actual product is built, developed, and released to the public
✒ Perform usability testing to evaluate the usefulness, usability, and desirability of the product from the perspective of its users through established metrics
✒ Understand the early users' pain points, needs, expectations, and feedback as well as their effective experience when interacting with the brand, product, or service
For Existing Products or Services
WHAT WE DO
Discovery Research
During the first phase of the project, the focus will be on conducting research and gathering information to understand the current state of the company's product or service and identify areas for improvement
Discovery research in UX involves exploring and understanding the broader context in which a product or service exists. It aims to gather comprehensive knowledge about the target market, competitors, industry trends, and user behaviors
Our Discovery research includes:
- Market Research & Competitive Product Analyses
We will perform user experience (UX) research to
✒ Evaluate competitors' products to discover any existing product problems in the market (i.e., problem statement)
✒ Find out the strengths, weaknesses, and current market position of competitors' products
✒ Create user or customer journey map(s) based on the user persona and problem statement
✒ Identify opportunities and find out the user needs for the new features
- User Experience Research
We will perform user experience (UX) research to understand the needs, preferences, and behaviors of the target audience. This may include surveys, interviews, usability testing, and other methodologies to gain valuable insights into user expectations and pain points
- Existing Product Assessment
Our team will conduct a thorough assessment of the company's current product, analyzing its design, user interface, functionality, and performance. This evaluation will help identify specific areas that require improvement and innovation
Generative Research
Generative research focuses on understanding users' needs, behaviors, and motivations to generate insights that inform the design process. The goal is to uncover user pain points, identify opportunities for improvement, and generate innovative design ideas
Generative research helps UX practitioners explore new concepts, create user personas, develop user journey maps, and generate design principles that guide the creation of user-centered solutions
Evaluative Research
✒ Evaluate the usefulness, usability, and desirability of the product from the perspective of its users through established metrics
Design Research
✒ Come up with multiple product ideas to solve identified problems for user personas (Brainstorming Stage)
✒ Determine how the product should be built for each idea including all steps, resources, and product design tools needed to turn each idea into a prototype and reality
✒ Finalize an idea that is worth pursuing using various methods of screening ideas
UX Design
UX design should be carried out after extensive UX research to make any product more valuable
Using the insights and solutions provided by UX researchers to improve and innovate your products, services, and processes we:
✒ Visualize the final product and make it more understandable by creating user flows, wireframes, 2D and 3D models, prototypes, information architecture, and mockups
✒ Evaluate the prototype in a focus group and verified whether it meets the needs of the users identified in the user persona and user journey map
✒ Evaluate the user-friendliness of the product or service based on the feedback of early users and their experiences in interacting with it. Focus group feedback is also valuable for the marketing team to understand what these early users found most useful about the product